BOSTON, MA. (FEBRUARY 15, 2019 ) – With the esports industry expected to surpass $1 billion dollars in 2019, CPG marketing and communications agency, Greenhouse is getting into the game via an investment and strategic partnership with the New England Whalers. With over 15 years of experience in marketing for global brands, including Jack Daniel’s, MetRx, GM, and Cabot; Greenhouse Founder, Sean Roche, is pairing the agency’s innovative consumer marketing with the New England Whalers to join the esports organization that will disrupt the industry overall.  

“We constantly seek new opportunities to grow, explore and diversify our portfolio,” says Greenhouse Founder & CEO, Sean P. Roche. “As a father of three boys, I understand why the gaming industry has exploded and is continuing to grow at such a rapid pace. When I met Diego Freitas and learned of the New England Whalers, I knew this was the ideal opportunity to leverage our internal marketing talent to launch the New England Whalers organization.”

“Two years ago, I started the New England Whalers to enter an industry with a career everyone in this organization is passionate about… gaming! When structuring the Whalers with  my partner and Co-Founder Devon Foote, we knew we would have to be different. Knowing our strengths and challenges, we’ve expanded and aggressively strive to be the leading esports organization in the Northeast. I’m grateful for the trust and vision that Greenhouse has with Devon, myself and the entire Whalers organization. Together we will continue to grow brands and aim higher!”

Diego Freitas, CEO - New England Whalers

The Whalers continue to seek opportunities to expand into League of Legends, Defence of the Ancients 2 (DOTA2), Street Fighter V, and Super Smash Brothers Ultimate while continuing to compete in Counter-Strike: Global Offensive (CS:GO), Overwatch, Call of Duty, PlayerUnknown's Battlegrounds (PUBG), and Rocket League as operations work to establish an HQ/Training Facility in Boston.

The Whalers CS:GO team has inaugurated the organizations first gaming house in Boston during the beginning of their 2019 season. Competing in the ESEA Main S30; now back with a full Brazilian roster with known players previously from GorillaCore, Detona Gaming, Santos Esports and way back CS 1.6 days.

  • Vito “Shokee”

  • Rodrigo “RDG”

  • Felipe “Pavelzinho”

  • Heloy “Hellzaoo”

  • Yan “Yepz”

About New England Whalers

New England Whalers, founded in 2017, is a professional esports organization based out of Boston, Massachusetts. Currently competing in Counter-Strike: Global Offensive, Overwatch, Call of Duty: Black Ops 4, Rocket League, and Fortnite. The largest gaming organization in New England featuring twenty-six (26) players, streamers and content creators. To learn more, visit and on all social media, @whalersgg.

About Greenhouse

Founded in 2004 by Sean Roche, Greenhouse is an integrated marketing and communications agency. Over the past 15 years, Greenhouse has provided strategic consumer marketing programming and served as the agency of record for global brands, including category leaders such as Jack Daniel’s, Tito’s Handmade Vodka, Shock Doctor, Cobra Puma, Coca-Cola, and Nature’s Bounty among others. To learn more, visit

# # #

Recent Posts

See All

WHALERS CS:GO - Free Agency

the organization would not be able to offer an extension to its top ranked Counter-Strike: Global Offensive (CS:GO) team.

Hand Over Fist; CSGO Additions

With pro league in sight, our Counter-Strike: Global Offensive (CS:GO) team make steady progress with the addition of Brendan "bwills" Willi